Why it's in the guide
Pioneered American-style baking in London since 2004. Famous for cupcakes, red velvet cake, and buttercream frosting that started a genuine cultural movement. The Portobello Road flagship is an institution. Great for cakes and sweet treats rather than bread. The kind of place that made Notting Hill synonymous with cupcakes in the mid-2000s.
The red velvet cupcake started a London-wide craze. Still holds up
Worth a visit?
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